A special thanks to Tom Merritt and Veronica Belmont from C/NET's Buzz Out Loud podcast for a great explanation of the ESBN.ORG service! I listen to your show every day and I think that I am addicted!
I would like to add one clarification your report. Unlike ISSNs, ESBNs can be used for blog postings and they can track the number of views your blog experiences. ISSNs are only 10 digit numbers and can only be used for periodicals not blogs or websites or other digital media or documents. Great show! Keep up the good work!
The podcast can be found at:
http://www.cnet.com/i/pod/cnetbuzz_021306.mp3