Wednesday, January 17, 2007

Digital Rights Assignment

Digital music publishing services (such as Apple's iTunes) should consider using Numly.com's Digital Rights Assignment (DRA) services rather than continuing to punish consumers with Digital Rights Management (DRM) restrictions.

Unlike DRM, DRA is not restrictive. It simply "assigns" a license number (Numly Number) to a copy of digital music and associates the number with the licensee's name and/or membership details. The end result is a trackable MP3 or AAC or whatever format without DRM.

If the copy is reported stolen, it can be tracked to the rightful owner. Sounds simple enough - right? This methodology can also be used on video, ebooks, etc.



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