Pete Cashmore, a well-known Web 2.0 consultant and the author and editor of Mashable.com, has written a very complimentary blog on ESBN.ORG entitled ESBN The Answer to the Microchunking Problem/.
Pete covers ESBN.ORG's role in the fight against "blog piracy, sploggers, and getting attibution for your work." He goes on discuss other roles in microchunking , DRM, and the tracking of content.
Pete has many great ideas on syndication and feed services and has an unbelievably accurate pulse on the Web 2.0 space.